The Domino’s “Pizza Turnaround”

It’s important to watch these Domino’s commercials promising a new, better pizza and remember that they are designed to get you to buy pizza. Sounds simple, but it’s important. I have no doubt that Domino’s did take a look at their “recipe” and make a few changes. That said:

Pizza Sauce Recipe: Contains Water, Tomato Paste, Tomato Extract Blend, Salt, Sugar, Spices and Herbs, Garlic Powder, and Citric Acid.

Mozzarella Cheese (Pasteurized Milk, Cultures, Salt, Enzymes), Modified Food Starch, Cellulose (Added to Prevent Caking), Non-Fat Milk, Whey Protein Concentrate, Sodium Citrate, Flavors, Sodium Propionate (Added as a Preservative).

Straight from their website. No tomatoes. Extract Blend? “Spices and Herbs”? I understand that Domino’s is a chain, and that they can’t demand the sort of cooking excitement from all their employees as is shown by the chefs in the video. As a chain, it’s only economical to use substandard ingredients. They must. Real tomatoes and real cheese and real meats–those don’t have the kind of shelf life that you need in a chain restaurant.

But you get what you pay for when you order food like that. Industrial ingredients with no dietary concern at all. Yes, Domino’s and Pizza Hut and Little Ceaser’s–they all have to put those ingredients in too make their pizza a standard product that lasts and is uniform across the country. They really do have to do that, and I don’t begrudge them that.

But we don’t have to put that in our bodies. We don’t have to accept that level of quality. We can choose to cook at home and create a superior product that isn’t contributing negatively to our health. Despite all the ink that’s being spilled here on Domino’s “making a change”–the taste might improve some, but the product is still a Frankensteinien product of industrial production.